Sometimes a brand wants a line of sight into the much farther out future. True White Space opportunities they can be prepared to respond to or even shape themselves. For this work we often use a combination of qualitative exploration and quantitative validation to add rigor.
Humanizing big data
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.Read More
Elevating events around the world
The world’s leading events organizer … was holding too many events to truly understand what makes each one special and different.Read More
Finding a new setting for the gem
In today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.Read More