Sometimes a brand wants a line of sight into the much farther out future. True White Space opportunities they can be prepared to respond to or even shape themselves. For this work we often use a combination of qualitative exploration and quantitative validation to add rigor.
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.
Read MoreThe world’s leading events organizer … was holding too many events to truly understand what makes each one special and different.
Read MoreIn today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.
Read MoreWe are a global team of explorers, strategists and innovators dedicated to engaging brands with people. We don’t just tell you what is happening… we tell you why it matters and what you should do about it.
