Sometimes a brand wants a line of sight into the much farther out future. True White Space opportunities they can be prepared to respond to or even shape themselves. For this work we often use a combination of qualitative exploration and quantitative validation to add rigor.
Designing the future of London living
Quintain, a major property developer in the UK, were given planning permission to develop 5,000 new homes in London, with a focus on the futureRead More
The bare truth (about cleaning in the shower)
A huge global manufacturer of cleaning supplies realized that they had a blindspotRead More
The future of masculinity and holistic self-care
After a start-up razor company got acquired by a major corporation, it was time for them to grow up a bit, and to move beyond being just a cheap razor company.Read More