Sometimes a brand wants a line of sight into the much farther out future. True White Space opportunities they can be prepared to respond to or even shape themselves. For this work we often use a combination of qualitative exploration and quantitative validation to add rigor.
MLSE, one of North America's premier sports and entertainment brands, wanted to understand their fanbase and explore attitudes and behaviours of people so important to its success.
Read MoreIn today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.
Read MoreCrowne Plaza, one of the largest hotel brands in the world, was on a mission to position themselves as the true challenger brand in the heavily-saturated, often-cookie-cutter world of business travel.
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