Brand Communications
Crafting your brand story shouldn’t be painful. At The Sound, we’ll guide you through each step of brand communication development to create impactful work.
Services
Our parents, partners and friends often ask us what we do for a living… sometimes we say quantitative or qualitative research, or market research or ethnographic research or even the very sexy sounding creative analytics. Though most simple way to think about what we do at The Sound everyday is do whatever we can to get close to people to understand what makes them tick and why it matters to the brands we work with. Or you could also say we go on blind dates for a living. Because that’s kind of true too.
Brand Experience
Brand Strategy
We leverage a range of human-centered positioning and value prop frameworks and tools to help brands establish an ownable POD and carve out meaningful differentiation in the marketplace.
Strategy Boot Camp
Using a combination of convergent and divergent thinking, we drive teams to consensus building and decision making in a consolidated time frame.
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Messaging and Comms
Getting the right message to the right people at the right time is every Brands strategic nirvana. The Sound knows how to draw out and listen for nuance and insight that defines what a brand should say to whom and when.
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Creative and Comms Optimization
Some agencies ‘test’ ideas. We believe in using consumer research to optimize creative and communications to better delivery on your brand strategy.
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Brand Refresh
A fresh perspective feels good. Especially if the old perspective is holding you back. We start by getting to the heart of what people have always loved and then reimagine how that can play in a new cultural context.
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Semiotics Assessment
In every category there are implicit and explicit codes and cues that shape how consumers mentally define the space. Understanding what the codes and cues mean is called semiotics and we like to employ the principles of this theory to understanding dynamics of a category.
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Architecture and Guardrails
The Sound often steps in to guide teams through a series of brand building exercises… taking the time to rigorously build equity elements for your brand.
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Purpose Development
We help brands find Purpose by looking at consumers, culture, the category, and the company; revealing inspiring reasons for a brand's being.
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Portfolio Strategy
Having an entire portfolio of products in a single category requires clarity on each brands objective, target audience, and its role in their lives.
Read MoreConsumer Exploration
We believe in breaking down barriers between brands and the people who matter most to them.
We tirelessly dig deep to uncover what people really do and why they do it. And we deploy innovative methods to get as close as possible to people and their lives.
Generational Research
It's said you shouldn't have a favorite child. At The Sound we believe the same to be true of generations.
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Cultural Insights
The uncanny ability to see patterns in larger cohorts of people, cultural shifts percolating on the edges and values that make a country tick.
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Journey Mapping
Empathizing and understanding the walk from the beginning to the end of an experience helps a brand identify when and where it can resonate with people.
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Category Audit
How a category communicates is the first step to understanding how your brand should think and behave.
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Segment Discovery
Quantitative data helps identify and define frameworks ideal for grouping people, motivations and behaviors.
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JTBD Discovery
‘Job to Be Done’ aren't products or services, an occasion, task or activity. They're the motivations and one of the most powerful research tools for brand strategy and product innovation.
Read MoreCreative Analytics
Product Innovation
We believe that innovation emerges at the nexus of market and cultural opportunity and the problems people need solving. We imagine and design strategic ideas that inspire brands to find new possibilities with positive commercial impact.
Innovation Workshops
At some point in every brands life… it needs an infusion of energy or ideas. Turning to a workshop setting is the perfect solution.
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Idea Screening
Being able to get a quantitative pulse check on a large set of product ideas is sometimes precisely the analysis you need.
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Brand Elasticity
We start with a brand's anchor today and then imagining its future. That can’t happen overnight so we map a plan from A to B with the imperatives you need to nail at each stage.
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Concept Development
We love writing product concepts that don't suck. No seriously. It's fun to us! We've seen a lot so we know how to spot the good from the bad.
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Pipeline Development
We don’t believe ‘if you build it they will come.’ We do believe the best innovation lives at the intersection of possibility and problems.
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Ideation Sprints
We understand the realities of the business world and know that time isn't always on our side. So when you need speed... we sprint.
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White Space Illumination
Sometimes a brand wants a line of sight into the much farther out future. We use qualitative exploration and quantitative validation to add rigor.
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Trend Trekking
Insights and ideas are rarely revealed from behind a desk, so we hit the road when we want to glimpse the future.
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