We believe in breaking down barriers between brands and the people who matter most to them.
We tirelessly dig deep to uncover what people really do and why they do it. And we deploy innovative methods to get as close as possible to people and their lives.
It's said you shouldn't have a favorite child. At The Sound we believe the same to be true of generations.Read More
The uncanny ability to see patterns in larger cohorts of people, cultural shifts percolating on the edges and values that make a country tick.Read More
Empathizing and understanding the walk from the beginning to the end of an experience helps a brand identify when and where it can resonate with people.Read More
How a category communicates is the first step to understanding how your brand should think and behave.Read More
Quantitative data helps identify and define frameworks ideal for grouping people, motivations and behaviors.Read More
‘Job to Be Done’ aren't products or services, an occasion, task or activity. They're the motivations and one of the most powerful research tools for brand strategy and product innovation.Read More