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Generational Research

It’s said you shouldn’t have a favorite child. At The Sound we believe the same to be true of generations. There is something to more deeply understand and appreciate about each generation and by now we have probably done enough consumer research on each to write several books. We are brought in to help brands better understand generational values and behaviors that drive decision making and importantly, what a brand should do about it.

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Cultural Insights

Capturing Viewer Attention

A popular TV network had recently completed a quantitative segmentation and needed our help further dimensionalizing its core audience to help shape its content and marketing strategies.

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Elevating Events

The world’s leading events organizer was holding too many events to truly understand what makes each one special and different.

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Embracing the Unexpected

A sausage company with flavor was born out of a desire to do things differently — using creativity and imagination to come up with unexpected combinations.

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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