It’s said you shouldn’t have a favorite child. At The Sound we believe the same to be true of generations. There is something to more deeply understand and appreciate about each generation and by now we have probably done enough consumer research on each to write several books. We are brought in to help brands better understand generational values and behaviors that drive decision making and importantly, what a brand should do about it.
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.
Read MoreOne of the best ways to practice empathy is to actually experience it with your target. Gatorade signed up to do just that. They wanted to get out of the office and into their consumer segments’ everyday lives... and to really take a walk “in their shoes.”
Read MoreThe world’s leading events organizer was holding too many events to truly understand what makes each one special and different.
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