It’s said you shouldn’t have a favorite child. At The Sound we believe the same to be true of generations. There is something to more deeply understand and appreciate about each generation and by now we have probably done enough consumer research on each to write several books. We are brought in to help brands better understand generational values and behaviors that drive decision making and importantly, what a brand should do about it.
A food delivery service app wanted to understand what their new offering should stand for and why consumers should believe in it. It was critical not only for the team to understand what makes this new offering different from our client’s main business, but also what value it brings to consumers.