It’s said you shouldn’t have a favorite child. At The Sound we believe the same to be true of generations. There is something to more deeply understand and appreciate about each generation and by now we have probably done enough consumer research on each to write several books. We are brought in to help brands better understand generational values and behaviors that drive decision making and importantly, what a brand should do about it.
Designing the future of London living
Quintain, a major property developer in the UK, were given planning permission to develop 5,000 new homes in London, with a focus on the futureRead More
Elevating events around the world
The world’s leading events organizer was holding too many events to truly understand what makes each one special and different.Read More
Embracing the unexpected
A sausage company with flavor was born out of a desire to do things differently — using creativity and imagination to come up with unexpected combinations.Read More