It’s said you shouldn’t have a favorite child. At The Sound we believe the same to be true of generations. There is something to more deeply understand and appreciate about each generation and by now we have probably done enough consumer research on each to write several books. We are brought in to help brands better understand generational values and behaviors that drive decision making and importantly, what a brand should do about it.
In light of the shifting expectations for beauty and skincare today, a suncare brand with deep roots in traditional sunscreen was on a mission to stay relevant and strengthen its global presence by refreshing and updating its understanding of its target audience.
Read MoreWith that, one of the pioneer brands in the kombucha space needed help seeing into the future. To grow the category, and define what the gut health space has the potential to become, it needed to first reimagine its portfolio strategy—from product centric, to needs driven—and then craft its pipeline for success.
Read MoreHaving such a nimble, iterative approach to innovation leads to ideas that can quickly proceed to creative and product development briefing
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