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Trend Trekking

Insights and ideas are rarely revealed from behind a desk. So, when we are after a glimpse into the future we hit the road. Trend Trekking can take us anywhere from the streets of Tokyo to sweat lodges in Taos. Whether you’re working in skincare, spirits or snacks it’s always worthwhile to pack your camera, journal and a good pair of walking shoes for these exciting excursions that show us where inspiration for new possibilities may emerge.

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White Space Illumination

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Generational Research

Rebuilding Relevance

In light of the shifting expectations for beauty and skincare today, a suncare brand with deep roots in traditional sunscreen was on a mission to stay relevant and strengthen its global presence by refreshing and updating its understanding of its target audience.

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Capturing and Keeping Viewer Attention

A popular TV network had recently completed a quantitative segmentation and needed our help further dimensionalizing its core audience to help shape its content and marketing strategies.

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The Bare Truth

A huge global manufacturer of cleaning supplies realized they had a blindspot in the company’s robust understanding of home, bathroom, and hard surface cleaning. Specifically, the behind-the-curtain experience of those humans who bathe and clean… at the same time.

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The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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