Insights and ideas are rarely revealed from behind a desk. So, when we are after a glimpse into the future we hit the road. Trend Trekking can take us anywhere from the streets of Tokyo to sweat lodges in Taos. Whether you’re working in skincare, spirits or snacks it’s always worthwhile to pack your camera, journal and a good pair of walking shoes for these exciting excursions that show us where inspiration for new possibilities may emerge.
After a decade of chasing every beverage trend that came around, a stalwart elixir brand of the 90s found itself on tough times — completely unsure of what it stood for (with the lagging sales to match) and without any sort of clear path forward for the future.
In light of the shifting expectations for beauty and skincare today, a suncare brand with deep roots in traditional sunscreen was on a mission to stay relevant and strengthen its global presence by refreshing and updating its understanding of its target audience.