Insights and ideas are rarely revealed from behind a desk. So, when we are after a glimpse into the future we hit the road. Trend Trekking can take us anywhere from the streets of Tokyo to sweat lodges in Taos. Whether you’re working in skincare, spirits or snacks it’s always worthwhile to pack your camera, journal and a good pair of walking shoes for these exciting excursions that show us where inspiration for new possibilities may emerge.
Enhancing The In-Store Experience
A cult cosmetics brand with an eye on global expansion came to The Sound to help optimize its free-standing store experience in order to identify if it could be further enhanced to appeal to the needs of a coveted audience––Make-Up Junkies.Read More
Primed For Breakthrough Innovation
With that, one of the pioneer brands in the kombucha space needed help seeing into the future. To grow the category, and define what the gut health space has the potential to become, it needed to first reimagine its portfolio strategy—from product centric, to needs driven—and then craft its pipeline for success.Read More
Rebuilding Relevance with the Target Audience
In light of the shifting expectations for beauty and skincare today, a suncare brand with deep roots in traditional sunscreen was on a mission to stay relevant and strengthen its global presence by refreshing and updating its understanding of its target audience.Read More