At some point in every brands life… it needs an infusion of energy or ideas. Turning to a workshop setting is sometimes the perfect solution for reconnecting cross-functional teams and spurring new conversation. Using a combination of convergent and divergent thinking, we drive teams to consensus building and decision making in a consolidated time frame.
One of the best ways to practice empathy is to actually experience it with your target. Gatorade signed up to do just that. They wanted to get out of the office and into their consumer segments’ everyday lives... and to really take a walk “in their shoes.”