At some point in every brands life… it needs an infusion of energy or ideas. Turning to a workshop setting is sometimes the perfect solution for reconnecting cross-functional teams and spurring new conversation. Using a combination of convergent and divergent thinking, we drive teams to consensus building and decision making in a consolidated time frame.
Transforming Into a Lifestyle Brand
An iconic footwear brand – best known for being sturdy, functional and enduring – came to us to help them understand a new target audience and their relationship outdoors.Read More
Finding a New Setting for the Gem
In today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.Read More
Rebuilding Relevance with the Target Audience
In light of the shifting expectations for beauty and skincare today, a suncare brand with deep roots in traditional sunscreen was on a mission to stay relevant and strengthen its global presence by refreshing and updating its understanding of its target audience.Read More