At some point in every brands life… it needs an infusion of energy or ideas. Turning to a workshop setting is sometimes the perfect solution for reconnecting cross-functional teams and spurring new conversation. Using a combination of convergent and divergent thinking, we drive teams to consensus building and decision making in a consolidated time frame.
A leading sports drink brand wanted to build empathy and brand loyalty by learning how to articulate the differences between its target segments. It wanted to debunk any myths or stereotypes associated with those segments, and then teach their team how to get into those different mindsets.
With that, one of the pioneer brands in the kombucha space needed help seeing into the future. To grow the category, and define what the gut health space has the potential to become, it needed to first reimagine its portfolio strategy—from product centric, to needs driven—and then craft its pipeline for success.