At some point in every brands life… it needs an infusion of energy or ideas. Turning to a workshop setting is sometimes the perfect solution for reconnecting cross-functional teams and spurring new conversation. Using a combination of convergent and divergent thinking, we drive teams to consensus building and decision making in a consolidated time frame.
A cult cosmetics brand with an eye on global expansion came to The Sound to help optimize its free-standing store experience in order to identify if it could be further enhanced to appeal to the needs of a coveted audience––Make-Up Junkies.
In light of the shifting expectations for beauty and skincare today, a suncare brand with deep roots in traditional sunscreen was on a mission to stay relevant and strengthen its global presence by refreshing and updating its understanding of its target audience.