Having an entire portfolio of products in a single category requires having clarity on each brands strategic objective in the company, target audience, and role the brand can play in their lives. This understanding can come from digging into existing data, serving as a facilitator to find patterns in the opinions of stakeholders and often through extensive consumer exploratory. However we determine necessary to tackle the project, The Sound has the strategic savviness and business acumen to help untangle even the most challenging of situations.
Elevating Events Around the World
The world’s leading events organizer was holding too many events to truly understand what makes each one special and different.Read More
Embracing the Unexpected
A sausage company with flavor was born out of a desire to do things differently — using creativity and imagination to come up with unexpected combinations.Read More
Building a Nimble Innovation Pipeline
Having such a nimble, iterative approach to innovation leads to ideas that can quickly proceed to creative and product development briefingRead More