Having an entire portfolio of products in a single category requires having clarity on each brands strategic objective in the company, target audience, and role the brand can play in their lives. This understanding can come from digging into existing data, serving as a facilitator to find patterns in the opinions of stakeholders and often through extensive consumer exploratory. However we determine necessary to tackle the project, The Sound has the strategic savviness and business acumen to help untangle even the most challenging of situations.
Gone Flat: Refreshing an Elixer Brand
After a decade of chasing every beverage trend that came around, a stalwart elixir brand of the 90s found itself on tough times — completely unsure of what it stood for (with the lagging sales to match) and without any sort of clear path forward for the future.Read More
Transforming Into a Lifestyle Brand
An iconic footwear brand – best known for being sturdy, functional and enduring – came to us to help them understand a new target audience and their relationship outdoors.Read More
Elevating Events Around the World
The world’s leading events organizer was holding too many events to truly understand what makes each one special and different.Read More