Having an entire portfolio of products in a single category requires having clarity on each brands strategic objective in the company, target audience, and role the brand can play in their lives. This understanding can come from digging into existing data, serving as a facilitator to find patterns in the opinions of stakeholders and often through extensive consumer exploratory. However we determine necessary to tackle the project, The Sound has the strategic savviness and business acumen to help untangle even the most challenging of situations.
The world’s leading events organizer was holding too many events to truly understand what makes each one special and different.Read More
Enhancing The In-Store Experience
A cult cosmetics brand with an eye on global expansion came to The Sound to help optimize its free-standing store experience in order to identify if it could be further enhanced to appeal to the needs of a coveted audience––Make-Up Junkies.Read More
Capturing Viewer Attention
A popular TV network had recently completed a quantitative segmentation and needed our help further dimensionalizing its core audience to help shape its content and marketing strategies.Read More