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Portfolio Strategy

Having an entire portfolio of products in a single category requires having clarity on each brands strategic objective in the company, target audience, and role the brand can play in their lives. This understanding can come from digging into existing data, serving as a facilitator to find patterns in the opinions of stakeholders and often through extensive consumer exploratory. However we determine necessary to tackle the project, The Sound has the strategic savviness and business acumen to help untangle even the most challenging of situations.

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Purpose Development

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Innovation Workshops

Gatorade: Connecting Brand And Consumer

One of the best ways to practice empathy is to actually experience it with your target. Gatorade signed up to do just that. They wanted to get out of the office and into their consumer segments’ everyday lives... and to really take a walk “in their shoes.”

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Enhancing The In-Store Experience

A cult cosmetics brand with an eye on global expansion came to The Sound to help optimize its free-standing store experience in order to identify if it could be further enhanced to appeal to the needs of a coveted audience––Make-Up Junkies.

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Making a Segmentation Sing

Pandora came to us, wanting to do a really smart, modern-day segmentation … not just a numerical prioritization of who they should go after, but a living, breathing, inspiring piece of work for everyone in the company to rally around.

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The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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