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Portfolio Strategy

Having an entire portfolio of products in a single category requires having clarity on each brands strategic objective in the company, target audience, and role the brand can play in their lives. This understanding can come from digging into existing data, serving as a facilitator to find patterns in the opinions of stakeholders and often through extensive consumer exploratory. However we determine necessary to tackle the project, The Sound has the strategic savviness and business acumen to help untangle even the most challenging of situations.

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Purpose Development

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Innovation Workshops

Refreshing a Leading Drinks Brand

Developing inspiring & impactful communications in super-premium dry dog food.

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Building a Nimble Innovation Pipeline

Having such a nimble, iterative approach to innovation leads to ideas that can quickly proceed to creative and product development briefing

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Enhancing The In-Store Experience

A cult cosmetics brand with an eye on global expansion came to The Sound to help optimize its free-standing store experience in order to identify if it could be further enhanced to appeal to the needs of a coveted audience––Make-Up Junkies.

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The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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Tel: +1 312 265 1775
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Tel: +44 20 3597 2948
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Tel: +1 604 732 1090