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Purpose Development

Sometimes a brand needs to stop and think about the business it’s really in. A brand with Purpose isn’t simply focused on what it makes or sells. It knows its meaningful reason for being in people’s lives. And the North Star used to make decisions from brand communication to product innovation to partnerships and promotions. We help brands discover Brand Purpose by examining consumers and culture, the category and the company to see what sits at the nexus, revealing insightful and inspiring reasons for being.

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Architecture and Guardrails

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Portfolio Strategy

Positioning Tech and Food

A food delivery service app wanted to understand what their new offering should stand for and why consumers should believe in it. It was critical not only for the team to understand what makes this new offering different from our client’s main business, but also what value it brings to consumers.

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Transforming a Brand

An iconic footwear brand – best known for being sturdy, functional and enduring – came to us to help them understand a new target audience and their relationship outdoors.

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Refreshing a Brand

After a decade of chasing every beverage trend that came around, a stalwart elixir brand of the 90s found itself on tough times — completely unsure of what it stood for (with the lagging sales to match) and without any sort of clear path forward for the future.

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The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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