Sometimes a brand needs to stop and think about the business it’s really in. A brand with Purpose isn’t simply focused on what it makes or sells. It knows its meaningful reason for being in people’s lives. And the North Star used to make decisions from brand communication to product innovation to partnerships and promotions. We help brands discover Brand Purpose by examining consumers and culture, the category and the company to see what sits at the nexus, revealing insightful and inspiring reasons for being.
Our clients needed to continue to separate themselves from their competitors in a way that created clear brand distinction and inspired owners to move beyond product focus to a more holistic approach to their pet’s well-being.
Pandora came to us, wanting to do a really smart, modern-day segmentation … not just a numerical prioritization of who they should go after, but a living, breathing, inspiring piece of work for everyone in the company to rally around.