Sometimes a brand needs to stop and think about the business it’s really in. A brand with Purpose isn’t simply focused on what it makes or sells. It knows its meaningful reason for being in people’s lives. And the North Star used to make decisions from brand communication to product innovation to partnerships and promotions. We help brands discover Brand Purpose by examining consumers and culture, the category and the company to see what sits at the nexus, revealing insightful and inspiring reasons for being.
Humanizing big data
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.Read More
Elevating events around the world
The world’s leading events organizer … was holding too many events to truly understand what makes each one special and different.Read More
Finding a new setting for the gem
In today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.Read More