We encounter a lot of brands that are in the early days of turning a Brand Purpose or Vision into the real filter through which they make strategic decisions. The Sound often steps in to guide teams through a series of brand building exercises… taking the time to rigorously decide on things like voice, tone, archetype, positioning, guardrails and any other equity building elements you might need to inspire teams working on an icon or help focus teams building a new brand.
Gone Flat: Refreshing an Elixer Brand
After a decade of chasing every beverage trend that came around, a stalwart elixir brand of the 90s found itself on tough times — completely unsure of what it stood for (with the lagging sales to match) and without any sort of clear path forward for the future.Read More
Designing the Future of London Living
Quintain, a major property developer in the UK, were given planning permission to develop 5,000 new homes in London, with a focus on the futureRead More
The Future of Masculinity and Holistic Self-care
After a start-up razor company got acquired by a major corporation, it was time for them to grow up a bit, and to move beyond being just a cheap razor company.Read More