We encounter a lot of brands that are in the early days of turning a Brand Purpose or Vision into the real filter through which they make strategic decisions. The Sound often steps in to guide teams through a series of brand building exercises… taking the time to rigorously decide on things like voice, tone, archetype, positioning, guardrails and any other equity building elements you might need to inspire teams working on an icon or help focus teams building a new brand.
Building a Nimble Innovation Pipeline
Having such a nimble, iterative approach to innovation leads to ideas that can quickly proceed to creative and product development briefingRead More
Rebuilding Relevance with the Target Audience
In light of the shifting expectations for beauty and skincare today, a suncare brand with deep roots in traditional sunscreen was on a mission to stay relevant and strengthen its global presence by refreshing and updating its understanding of its target audience.Read More
Elevating Events Around the World
The world’s leading events organizer was holding too many events to truly understand what makes each one special and different.Read More