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Architecture and Guardrails

We encounter a lot of brands that are in the early days of turning a Brand Purpose or Vision into the real filter through which they make strategic decisions. The Sound often steps in to guide teams through a series of brand building exercises… taking the time to rigorously decide on things like voice, tone, archetype, positioning, guardrails and any other equity building elements you might need to inspire teams working on an icon or help focus teams building a new brand.

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Purpose Development

Elevating Events

The world’s leading events organizer was holding too many events to truly understand what makes each one special and different.

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Refreshing a Leading Drinks Brand

Once upon a time, a leading Mexican drink brand was the ‘main character’ on the shelves of Mexican homes and bars, but lately, it had lost its way and become a ‘side show’ to Tequila and Mezcal.

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Understanding the Target Audience

A leading sports drink brand wanted to build empathy and brand loyalty by learning how to articulate the differences between its target segments. It wanted to debunk any myths or stereotypes associated with those segments, and then teach their team how to get into those different mindsets.

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The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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