Deeply empathizing with and understanding the walk from the beginning to the end of an experience helps a brand identify when and where it can resonate with people. Knowing the highs and lows, needs and benefits and even delights and detractors from any stage in a journey is vital intel for making smarter and more meaningful decisions. The Sound can develop a wide variety of consumer research projects to help a brand design for a better experience.
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.
Read MoreIn today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.
Read MoreAn iconic footwear brand – best known for being sturdy, functional & enduring – came to us to help them understand a new target audience and their relationship outdoors.
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