Deeply empathizing with and understanding the walk from the beginning to the end of an experience helps a brand identify when and where it can resonate with people. Knowing the highs and lows, needs and benefits and even delights and detractors from any stage in a journey is vital intel for making smarter and more meaningful decisions. The Sound can develop a wide variety of consumer research projects to help a brand design for a better experience.
Finding a New Setting for the Gem
In today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.Read More
Elevating Events Around the World
The world’s leading events organizer was holding too many events to truly understand what makes each one special and different.Read More
Looking to the Future of Business Travel
Crowne Plaza, one of the largest hotel brands in the world, was on a mission to position themselves as the true challenger brand in the heavily-saturated, often-cookie-cutter world of business travel.Read More