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Journey Mapping

Deeply empathizing with and understanding the walk from the beginning to the end of an experience helps a brand identify when and where it can resonate with people. Knowing the highs and lows, needs and benefits and even delights and detractors from any stage in a journey is vital intel for making smarter and more meaningful decisions. The Sound can develop a wide variety of consumer research projects to help a brand design for a better experience.

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Gatorade: Connecting Brand and Consumer

One of the best ways to practice empathy is to actually experience it with your target. Gatorade signed up to do just that. They wanted to get out of the office and into their consumer segments’ everyday lives... and to really take a walk “in their shoes.”

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Igniting Empathy

Illuminate key segments and their shopping journeys for a predominant food and drug company to inform communications, design, innovation, and strategy.

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Finding a New Setting

In today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.

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The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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