Deeply empathizing with and understanding the walk from the beginning to the end of an experience helps a brand identify when and where it can resonate with people. Knowing the highs and lows, needs and benefits and even delights and detractors from any stage in a journey is vital intel for making smarter and more meaningful decisions. The Sound can develop a wide variety of consumer research projects to help a brand design for a better experience.
A huge global manufacturer of cleaning supplies realized they had a blindspot in the company’s robust understanding of home, bathroom, and hard surface cleaning. Specifically, the behind-the-curtain experience of those humans who bathe and clean… at the same time.