Driving Growth Through Human Intelligence

What Makes Us Special

Fearless Empathy

Our company is deeply rooted in people. How we can better understand them, tell their stories, and solve their everyday problems, big and small.

We are fearless in our methods to build empathy and understanding. But we are tool agnostic. From qualitative 1-2-1s and focus groups to large scale quantitative research. Ethnographies to Social media listening. Expert interviews to semiotics. Online or in person. We do what’s needed.

Anything to get to the truth and solve your challenge.

Then we package our work into recommendations for what comes next. We believe beautiful simplicity is the best way to ensure our work is easily actionable and socialized to make a meaningful impact on your business.

Past Projects / Case Studies

Candid.

Passionate.

Open.

Honest.

Collaborative.

Creative. Edgy.

Grounded.

Real.

A little in your face.

What We Do

Our Services

We work for brands and their advertising agencies. Hopefully that’s you!

We started life as a research agency and we still do a LOT of market research all over the world. We have to, understanding people is at the heart of everything we do. But we don’t just deliver quotes or findings or reports. We create actionable next steps for people with hard decisions to make.

We use our our skills in understanding people and culture, segments and markets to help you do marketing and advertising more effectively. Help develop and build brands that win in the marketplace. Come up with new products and services that real people want and need. Plan for the future effectively.

From bringing a segment to life to setting a long term vision and all the marketing strategy and tactical things in between.

Brand Communications

Optimizing Engagement

Brand Experience

Transforming Touchpoints

Brand Strategy

Creating Differentiation

Consumer Exploration

Revealing Truths

Creative Analytics

Humanising Data

Product Innovation

Future Proofing

Qualitative Research

Quantitative Research

Some of Our Clients

Every agency website has to have a page with clients on it. It’s commandment 5 in the agency handbook. We work with the most innovative and best-loved companies in the world. We have a few who are shy and won’t let us publish their names. Here are some of the others.

Past Projects / Case Studies

Understanding People is at the Heart of Everything we do

We Solve Brand Problems

In short, we are very good at connecting our clients with the people that matter most to their brands and doing it in a way that is impossible to ignore. We tell inspiring, human stories and help brands figure out what the heck to do to be more successful.

Plus, most of our clients say we are a really fun to hang out with.

We aim to be always smart and never boring.

Uncovering Whitespaces for a Better Future

Helping a window treatment company with uncovering whitespaces, their dimensions, and positioning statements to guide the development of a more refined brand promise.

Understanding Category and Brand Truths

Igniting Empathy Through Personas + Experience Maps

Illuminate key segments and their shopping journeys for a predominant food and drug company to inform communications, design, innovation, and strategy.

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Explorations by The Sound

Our Thinking

We wouldn’t be very good at our jobs if we weren’t all insanely curious. Getting out into the wilds of today’s society, chasing down big ideas, tackling important topics, and hunting for their implications and impact is the stuff we live for.

Take a look at what we’ve found, so far.

View Our Blog

Industry Smarts

December 16, 2022

Insight Seekers: A Love Letter

Insight seekers, if a consumer insight is shared with a client and it doesn't have an impact, is it truly an insight? We'd say no. As insights professionals, we can say the most beautiful, articulate, clever, and crafty things in a debrief. But if what we produce doesn’t impact our client... then what’s the point?

Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Driving growth through human intelligence.