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What Makes Us Special

Fearless Empathy

Our company is deeply rooted in people. How we can better understand them, tell their stories, and solve their everyday problems, big and small.

We are fearless in our methods to build empathy and understanding. But we are tool agnostic. From qualitative 1-2-1s and focus groups to large scale quantitative research. Ethnographies to Social media listening. Expert interviews to semiotics. Online or in person. We do what’s needed.

Anything to get to the truth and solve your challenge.

Then we package our work into recommendations for what comes next. We believe beautiful simplicity is the best way to ensure our work is easily actionable and socialized to make a meaningful impact on your business.

Past Projects / Case Studies

Candid.

Passionate.

Open.

Honest.

Collaborative.

Creative. Edgy.

Grounded.

Real.

A little in your face.

What We Do

Our Services

We work for brands and their advertising agencies. Hopefully that’s you!

We started life as a research agency and we still do a LOT of market research all over the world. We have to, understanding people is at the heart of everything we do. But we don’t just deliver quotes or findings or reports. We create actionable next steps for people with hard decisions to make.

We use our our skills in understanding people and culture, segments and markets to help you do marketing and advertising more effectively. Help develop and build brands that win in the marketplace. Come up with new products and services that real people want and need. Plan for the future effectively.

From bringing a segment to life to setting a long term vision and all the marketing strategy and tactical things in between.

Brand Communications

Crafting your brand story shouldn't be painful. At The Sound, we'll guide you through each step of brand communication development to create impactful work.

Brand Experience

Discover a new level of brand experience excellence with The Sound. As industry-leading experts in branding, we craft unforgettable brand journeys.

Brand Strategy

We leverage a range of human-centred positioning and value-prop frameworks and tools to help brands establish an ownable POD and carve out differentiation in the marketplace.

Consumer Exploration

Experience consumer exploration like never before with The Sound. Our expert team unveils valuable insights and trends to empower your brand.

Creative Analytics

At The Sound, we specialize in Creative Analytics, harnessing data to drive innovation. Discover how our expertise can empower your creative process and business growth.

Customer Journey

A customer journey in marketing covers the entire experience a consumer has with a brand, from awareness to post-purchase. It includes multiple touch-points, and marketers use this understanding to optimize strategies that guide customers through each stage, driving conversions and loyalty.

Product Innovation

We believe in innovation at the intersection of markets, culture, and people's needs. We imagine and design strategic ideas that inspire brands to find new opportunities.

Qualitative Research

Qualitative research explores subjective experiences and perspectives to gain deep insights into behaviors, motivations, and attitudes. It uses methods like interviews and focus groups to collect non-numerical data, helping researchers understand complex phenomena in context.

Quantitative Research

Quantitative research focuses on gathering numerical data to identify patterns and relationships. It uses structured methods like surveys and experiments to produce measurable results, allowing researchers to analyze trends and make data-driven decisions.

Some of Our Clients

Every agency website has to have a page with clients on it. It’s commandment 5 in the agency handbook. We work with the most innovative and best-loved companies in the world. We have a few who are shy and won’t let us publish their names. Here are some of the others.

Past Projects / Case Studies

Understanding People is at the Heart of Everything we do

We Solve Brand Problems

In short, we are very good at connecting our clients with the people that matter most to their brands and doing it in a way that is impossible to ignore. We tell inspiring, human stories and help brands figure out what the heck to do to be more successful.

Plus, most of our clients say we are a really fun to hang out with.

We aim to be always smart and never boring.

Breaking New Ground in Women’s Health

Ideating and refining a range of menopause and perimenopause product innovation concepts for a leading food brand unfamiliar with that space.

Exploring Creative Messaging Directions

Exploring the role our client’s products play, and the perceived utility of subscribing to their services, for a key segment –broadly and in the context of potential messaging territories – to inform their Q1 creative messaging.

Building a More Nuanced Comms Strategy to Drive Engagement

Helping a leading media brand pull apart a target audience by illuminating their nuances to inspire a more thoughtful creative strategy and drive growth.

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Explorations by The Sound

Our Thinking

We wouldn’t be very good at our jobs if we weren’t all insanely curious. Getting out into the wilds of today’s society, chasing down big ideas, tackling important topics, and hunting for their implications and impact is the stuff we live for.

Take a look at what we’ve found, so far.

View Our Blog

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Industry Smarts

May 13, 2024

AI in Market Research: Navigating Like a Human

We’re sure it’s on your mind right now. And not just sitting in the back of it. But right there, at the forefront. Because it...

Global Market Research and Brand Consultants