Oat Milk and the Choices We Make
The recent rise and staying power of oat milk has shown how we are taking actions toward sustainability, and how these motivations, while they lead to the same place, are very different and worth investigating.
Hair Care: How Lockdown Is Fuelling
COVID-19 has given home hair color and cutting brands the perfect opportunity to access people who would never normally color or cut their hair at home. After food and toilet paper, hair dye and hairdressing tools are fast becoming hot products during the lockdown.
The End of the “Before and After”
Using empathy and education to build the next generation of teen acne brands. Regardless of the generation someone is born into, the realities and struggles...
Natural Products
Expo West: event summary Earlier this month, Jerusha Bennett, Director of Brand Strategy and Innovation at The Sound’s Chicago office, had a blast attending the...
Ganja. Legalize It. What’s the Big Deal?
What’s the big deal with Ganja? We sat down with Viki Vaurora, 25, an audio producer and engineer from SAE Singapore and London, who is...
Puff, Puff, Pass: What Do Tokers Think?
Over the past couple years, The Sound has been exploring how, what used to be considered the ‘fringes’ of society, are now powerful drivers, shaping...