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person with towel wrapped around head applying something to their lips in mirror
Beauty & Wellness

June 20, 2020

The Changing Face of Beauty

Instinctively, one would assume that the world of eyeshadow, lipsticks and face masks would have come to a screeching halt during a global pandemic. However, despite the disruption of global supply chains and lockdown, the beauty industry and the consumer are both adapting.

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older person posing
Beauty & Wellness

April 6, 2020

It’s What’s Inside That Counts… Or Is It?

People value internal beauty above external beauty. But while our beliefs, and the marketing messages we hear from beauty brands, may be focused more and more on Inner beauty, regardless of gender and age outward appearances still fuel success. Check out our new Creative Analytics report for more insights.

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fascinating familiar empathy vanity beauty makeup exploration
Beauty & Wellness

January 23, 2020

Beauty Routine

Our exploration into empathy continues with Cameca, who has found inspiration in an Instagram influencer to help bring confidence to her daily routine.   Read more...

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