The male grooming market in India, valued at INR 140.50 Bn in 2018, is expected to grow to INR 319.82 Bn by 2024 with an annual growth rate of 15.14% during the forecast period 2018-2024.

Initially, men were hesitant to indulge in a category that could perceivably strip them of their “masculinity”… However, over time, due to key socio-cultural changes, notions around masculinity started evolving and as a result, men today are more open to engaging with grooming and beauty as they embody a more progressive notion of what it means to be a man in India.

Read more to understand the evolving notions of masculinity in India from “carefree” to “progressive” and what it means for men and their engagement with the beauty/personal care category.

APAC Beauty India



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