The Sound

With all of the brand consultancies out there, clients need to be choosy when selecting a supplier. How we work with you makes us different.

Early spring feels extra springy around The Sound – like fresh air flowing through our virtual hallways. Our recent client conversations and projects seem to...

The end of the year is crazy. Market research projects need finishing, workshops need to get squeezed in. Innovation sprints and brand plans need wrapping up. Consumer experience re-works and re-thinks. All the things. Before people disappear into holiday craziness. Us, our brand and advertising agency clients. All the people out there we want to understand and serve better.

‘So what do you do?’. The question we all get asked and probably usually answer by describing what we don’t do… Like ‘no, not advertising’. We do market research. Both qualitative research (including focus groups and 1-2-1 interviews), and quantitative research. We work online and in person. And we work to understand people, segments, and culture and bring them to life for our clients in way that is memorable and impactful.

‘So what do you do?’. The question we all get asked and probably usually answer by describing what we don’t do… Like ‘no, not advertising’.

The Soapbox is our monthly foray into the realm of Connection, Culture, and Change. Connection. TikTok Is Forcing Fashion Off Its High Horse Young TikTokers...

Connection. Giving Hope to the Homeless: tech-driven human interaction and connection Have you ever stopped at a red light, tapping to the beat of your...

A list of resources that you can access during Black History Month and beyond. Because Black history is not just a month.

The Soapbox is our monthly foray into the realm of Connection, Culture, and Change. Connection. Could the future space for advertising literally be… in your...

It’s no surprise that with a pandemic comes increased consumption of alcohol. City legislation ushered us out of liquor stores at 6pm, while a case...