COVID-19 is no match for the human spirit. Every day we are seeing acts of kindness, empathy and connection on an unprecedented scale. Around the world people are coming together as a community to support and lift each other up, and some smart brands are helping them do it.
Compared to Millennials, Gen Z’s relationship with tech is evolving. We don’t believe tech fatigue has set in but rather that there's a couple of other things at play for these mature, critical thinkers.
We've spent almost 10 years getting familiar with Generation Z and made it our mission to understand who they are, what matters to them and why it will matter to you. Want to better understand Gen Z and its implications for brands? Check out our new report Gen Edge: Refresh.
Empathy is as hot a topic as the economy these days, so we decided to reflect on how brands have been dialing it up to make deeper connection with people.
The Sound has spent years combing the globe for interesting movements emerging on the fringes of culture. But to start the next decade we decided to look closer at the everyday.
