2020 Generation Z research, Gen Z brand implications, latest qualitative insights on Gen Z, understand Gen Z values, marketing to Gen Z in 2020
Gen Z

February 6, 2020

Generation Z Report: 6 Insights for Brands 2020

We've spent almost 10 years getting familiar with Generation Z and made it our mission to understand who they are, what matters to them and why it will matter to you. Want to better understand Gen Z and its implications for brands? Check out our new report Gen Edge: Refresh.

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Empathy

December 11, 2019

Empathy: a Decade in Review

Empathy is as hot a topic as the economy these days, so we decided to reflect on how brands have been dialing it up to make deeper connection with people.

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Empathy

December 11, 2019

Fascinatingly Familiar

The Sound has spent years combing the globe for interesting movements emerging on the fringes of culture. But to start the next decade we decided to look closer at the everyday.

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