A Love Letter to Insight Seekers
If an insight is shared with a client and it doesn’t have an impact, is it truly an insight? We’d argue, no, not really. As insights professionals, we can say the most beautiful, articulate, clever, and crafty things in a debrief. But if what we produce doesn’t impact our client in a deep, human and actionable way (and therefore doesn’t help to solve their business challenge)... then what’s the point.