Industry Smarts

We’re sure it’s on your mind right now. And not just sitting in the back of it. But right there, at the forefront. Because it...

Quantitative research is the aggregation of voices distilled to numbers that uncover trends, illuminate relationships, and correlations that inform decision-making with solid evidence and clarity. The wonder of quantitative research is that each data point, or row in a spreadsheet, is a person and has a human story to tell.

So you need to build a brand strategy that will deeply connect with people and drive growth. Before we talk about how to build a...

In the dynamic realm of market segmentation strategy, adopting a people-centric perspective is essential. The Sound’s style transcends the simplicity of static categories, embracing the...

Trends don’t change very often. And that’s‌ kind of the point. Their job is to make sense of and unpack an observable shift in culture,...

Deeply understanding the people who use your products or services through market research, can make the difference between winning or losing in the market.

Qualitative research is a bit unfamiliar, but it has a distinct value and purpose alongside quantitative methods that deserves a spotlight. So let's dig in!

Let’s talk about new product development. The journey into the unknown to explore the future of a category, generate innovative solutions, develop a winning product...

With all of the brand consultancies out there, clients need to be choosy when selecting a supplier. How we work with you makes us different.

In a world of uncertainty and phobia, it is getting harder and harder for people to live their authentic lives. Especially when brands, who have...