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Creative Analytics: The next Wave of Storytelling

...we will happily talk about what we can achieve together. In the meantime, here’s more about Our Approach to Creative Analytics. Mindy Cultra, VP, Head of Creative Analytics: mindy@thesoundhq.com  ...

Walk a Mile in My Shoes

...and title artwork by Austin-based illustrator/designer Lacey Arslan Aces High Creative is an Austin-based agency with a focus on Events/Experiential, Audio Branding, and Creative Strategy for clients across fashion, retail,...

Navigating AI in Market Research… Like a Human

...the creative scope, and providing fresh perspectives. Workshop Activity Design: Helping in developing engaging activities for workshops, enhancing participant involvement and creative output. Elevating Deliverables We use AI to improve...

Services: Creative Analytics

Looking Beyond Trends To Think About The Future

...context we’ll be building from. But that’s just our starting point. From there, we explore the sharp edges. We look for contradictions and contra-indicators. And, we creatively extrapolate our way...

Sex in the Time of COVID-19

...to look inward and examine their own needs and pleasure, to celebrate the increased access to their partners, and, most bravely, to find innovative and creative ways to maintain or...

Reclaiming Relaxation During the Great Pause

...relax. For me, it’s not switching off. It’s just switching on a different part of my brain. Meditation, for example, brings me to a space which allows for deeper creative...

Harnessing the Power of Human Motivations: Audio and Meal Prep Boxes

...series to learn more about The Sound’s Motivation Framework. And while you’re at it, read more about Our Approach to Creative Analytics. Human needs and motivations can be fulfilled by...

Shifting Perceptions

...accepts guys wherever they are, however they are… butt sweat, nose hair, pit stains and all. This killer insight helped guide the in-house creative team to develop a new brand...

It’s What’s Inside That Counts… or Is It?

“Let your inner beauty blossom!” “Be authentic!” “Embrace yourself!” These seemingly well-meaning Beauty & Wellness mantras sound like marketing clichés, right? Well, our latest Creative Analytics report shows that they...