Quantitative research is the aggregation of voices distilled to numbers that uncover trends, illuminate relationships, and correlations that inform decision-making with solid evidence and clarity. The wonder of quantitative research is that each data point, or row in a spreadsheet, is a person and has a human story to tell.
In the dynamic realm of market segmentation strategy, adopting a people-centric perspective is essential. The Sound’s style transcends the simplicity of static categories, embracing the...
The qualitative vs quantitative research debate is ongoing. But it’s time to stop the chatter and recognize they work better together in helping our clients achieve their business outcomes.
Human needs and motivations can be fulfilled by a variety of things, including brands. By engaging with people and truly understanding what they do everyday, we can identify what their motivations are, and how and when brands can authentically show up in their lives.
Human needs and motivations can be fulfilled by a variety of things, including brands. By engaging with people and truly understanding what they do everyday, we can identify what their motivations are, and how and when brands can authentically show up in their lives.
By understanding the many ways people satisfy a single motivation, we equip our clients with insight and inspiration that make brands more relevant to those moments, so they can connect and triumph over the competition—whoever, whatever, and wherever they are.
