Widening the Gap in Category Leadership
Identifying and prioritizing key segments so that a highly advanced breastfeeding brand can widen the gap in their category leadership.
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Visual Code Switching
Exploring how people shop across gendered clothing to assemble their ‘unique look’ so that a global athletic-wear brand can innovate and address unmet needs.
Understanding Partnership Needs and Growth Drivers
Helping a global tech company understand digital creators’ perceptions, associations and experiences with content creation and funding in the US, DE and KR to shape an impactful global marketing strategy that drives engagement and adoption.
Understanding Affordable Health Insurance Needs in Untapped Markets
Illuminating how people in untapped rural and metro counties discover, enroll, and use their health insurance plan to help our client deliver on policy holder needs.
Charting a New Frontier
Exploring current and evolving attitudes and behaviors around meals for a global food brand to develop a future-proof meals strategy.
Designing for Growth
Exploring the US and Mexican market for a leading tequila brand to uncover innovative growth opportunities within the spirits category.
Exploring Perceptions of Data Privacy
Exploring reactions to campaign concepts in the India and Brazil to drive the development of business in impactful local markets.
Understanding Gen Z
Helping a leading tech brand uncover Gen Z truths about discovering new interests and the role of social media to inform their future brand vision.
Innovating Tween’s and Teen’s Dream Water Ice
Ideating the future of an iconic water ice brand, so that our client can develop a 2026 innovation pipeline that drives growth.
Creating an Authentic Gay Reality Dating Show
Providing a deep understanding of how to authentically represent and honor dating and relationships among gay men to help revamp a reality dating show.