Developing a Growth Strategy Through Innovation
Exploring the Australian market for a leading whiskey brand to uncover innovative growth opportunities and capitalize on the growth of the premium and super-premium whiskey segment.
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Understanding Cart Abandonment
Helping a leading e-commerce brand understand why people abandon their online shopping carts and what to do about it.
Read MoreUnpacking Brand Equity
Helping a leading makeup brand illuminate their target segment and reaffirm its brand positioning.
Read MoreUnderstanding Key Audiences
We helped a major car brand understand three different audiences, making their upcoming campaigns more inclusive.
Read MoreUnderstanding LGBTQ+ Dating Spaces
Gaining a deeper understanding of how LGBTQIA+ people navigate dating and digital platforms, to identify ways a dating platform brand can create a safe, inclusive, and exciting environment.
Read MoreUnderstanding New Target Audiences
Helping an online design platform understand the needs, attitudes and behaviours of potential target audiences, to build upon recent growth and encourage trial.
Read MoreUnderstanding Tween Ice-Pop Experiences
To help an iconic ice-pop brand explore the form and function of ice-pops for tweens and parents, to inform innovation and be more relevant in tween afternoon snacking moments.
Read MoreIgniting Empathy Through Personas and Experience Maps
Illuminate key segments and their shopping journeys for a predominant food and drug company to inform communications, design, innovation, and strategy.
Read MoreTesting Positioning in a Wild New Market
Driving differentiation and engagement in a new-to-the-world marketplace. Our client was launching a much anticipated NFT platform to bring communities and marketplaces together. Crafting a compelling market position in a hyper-fluid, decentralized category is as daunting as it sounds...
Read MoreUnderstanding the Core Target
Helping a leading car manufacturer establish itself as a future-forward brand by getting up close and personal with its core target. Where once the brand had centered itself on playing up its underdog status; its new goal was to redefine itself as a transformative leader of tomorrow, putting inspiration at its center.
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