Understanding Smartwatch Purchase Drivers
Helping a tech brand understand motivations and drivers to purchasing a smartwatch, to inform positioning and communications that drive acquisition.
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Shaping the Future of Connection
Understanding behavior around emerging media consumption and connectivity platforms to help a leading investment company create more relevant and meaningful connections with their clients.
Illuminating the New Age Investor
Helping a leading investment company illuminate contemporary investors in a deeply human way to inspire their marketing strategy for 2024 and beyond.
Developing a Growth Strategy Through Innovation
Exploring the Australian market for a leading whiskey brand to uncover innovative growth opportunities and capitalize on the growth of the premium and super-premium whiskey segment.
Understanding Cart Abandonment
Helping a leading e-commerce brand understand why people abandon their online shopping carts and what to do about it.
Unpacking Brand Equity
Helping a leading makeup brand illuminate their target segment and reaffirm its brand positioning.
Understanding Key Audiences
We helped a major car brand understand three different audiences, making their upcoming campaigns more inclusive.
Understanding LGBTQ+ Dating Spaces
Gaining a deeper understanding of how LGBTQIA+ people navigate dating and digital platforms, to identify ways a dating platform brand can create a safe, inclusive, and exciting environment.
Understanding New Target Audiences
Helping an online design platform understand the needs, attitudes and behaviours of potential target audiences, to build upon recent growth and encourage trial.
Understanding Tween Ice-Pop Experiences
To help an iconic ice-pop brand explore the form and function of ice-pops for tweens and parents, to inform innovation and be more relevant in tween afternoon snacking moments.