Exploring Creative Territories
Exploring audience reactions to creative territories, to help our client create compelling and breakthrough advertising to drive growth and improve brand positioning.
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Identifying Ownable Spaces Within Entertainment
Helping a social media company revisit its creative strategy to fuel the development of an impactful campaign that would drive relevance amongst teens.
Exploring Indian Young Adults Perspectives on Brand Positioning
Understanding the Indian young adult and their perceptions of a new brand positioning for a social media brand.
Understanding Brand Platforms and Target Audiences
Helping a leading car manufacturer gain a deeper understanding of potential brand platforms to develop a marketing strategy that drives brand affinity and growth.
B2B Campaign Platform Development
Exploring reactions to strategic territory statements among small and medium business professionals and meeting planners, to help a international hotel chain create compelling advertising that’s rooted in a powerful human truth.
Optimizing UX for Strategy Product Alignment
Exploring audience reactions to positioning statements to help a social media client optimize their brand’s positioning & product alignment.
Optimizing a Health Insurance Partnership
Exploring what SMB Group Admins want and need in their health insurance, and how our client can bring that to the table, to inform positioning territories for a new partnership that clearly articulate the brand’s role and value in a way that will drive growth.
Understanding the Canadian Dating Landscape
Understanding Canadian Gen Z singles to help develop an impactful go-to-market strategy that drives brand engagement, retention, and growth.
Redefining Positive Choices
Exploring how permissible communications show up in the snack aisle, so that a leading snack company could position and communicate their brands thoughtfully.
Exploring Toilet Cleaning
Understanding the differences in perceptions, usage, and benefits of various toilet fresheners in Germany to determine how to help the client’s toilet products become more mainstream.
Foresight Illumination Film
Illuminating the future of snacking and associated business implications, so our client can drive change internally and demonstrate the importance of emerging trends.
Understanding Prestige Drinkers
Understanding high-level shifts in luxury and prestige consumption occasions, so that a spirits company could meaningfully design for these moments and drive growth.