Exploring Top Partners
Gaining a better understanding of top partner agencies of a leading ads service as it relates to acquiring and onboarding new customers.
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Re-engaging Millennials and How Coffee Fits Into Their Lives
Understanding how a legacy coffee brand can refresh its messaging to attract a new generation of at-home coffee drinkers.
Profiling Tetra Still Wine Drinkers
Profiling the attitudes, brand perceptions, usage habits, and occasions of Tetra wine drinkers to help a leading wine company position themselves as a dominant player in the category.
Identifying an Aspirational Audience
Understanding “aspirational” pockets of Gen-Pop to inform marketing strategies and executions and accelerate growth for a leading social media company.
Exploring Digital Wallets
Helping a leading fintech brand understand the digital wallet space so they could build a winning strategy and become the preferred choice for digital transactions.
Exploring Creative Territories
Exploring audience reactions to creative territories, to help our client create compelling and breakthrough advertising to drive growth and improve brand positioning.
Identifying Ownable Spaces Within Entertainment
Helping a social media company revisit its creative strategy to fuel the development of an impactful campaign that would drive relevance amongst teens.
Exploring Indian Young Adults Perspectives on Brand Positioning
Understanding the Indian young adult and their perceptions of a new brand positioning for a social media brand.
Understanding Brand Platforms and Target Audiences
Helping a leading car manufacturer gain a deeper understanding of potential brand platforms to develop a marketing strategy that drives brand affinity and growth.
B2B Campaign Platform Development
Exploring reactions to strategic territory statements among small and medium business professionals and meeting planners, to help a international hotel chain create compelling advertising that’s rooted in a powerful human truth.
Optimizing UX for Strategy Product Alignment
Exploring audience reactions to positioning statements to help a social media client optimize their brand’s positioning & product alignment.
Optimizing a Health Insurance Partnership
Exploring what SMB Group Admins want and need in their health insurance, and how our client can bring that to the table, to inform positioning territories for a new partnership that clearly articulate the brand’s role and value in a way that will drive growth.