Brynn Harris

The Sound tackles the question ‘What’s a Consumer Insight?’, and how to uncover the meaningful, actionable kind that moves people and brands.

Exploring how brands can build real brand love with the people they serve that lasts.

The qualitative vs quantitative research debate is ongoing. But it’s time to stop the chatter and recognize they work better together in helping our clients achieve their business outcomes.

Look around… So much of our mental health is based on the environments we find ourselves in. Our homes. Our communities. Our places of work. Some...

Insight seekers, if a consumer insight is shared with a client and it doesn't have an impact, is it truly an insight? We'd say no. As insights professionals, we can say the most beautiful, articulate, clever, and crafty things in a debrief. But if what we produce doesn’t impact our client... then what’s the point?

This blog is about Gen Z and gender. But you might be asking yourself, what business does a 37-year-old cis straight woman have writing about gender. Believe me, I asked myself the same question. Well, let me tell you why.

Every year I take the liberty of perusing the conference circuit and various industry publications, to get a sense of what’s on the minds and...