India’s lockdown has changed everything, including Home. With social distancing and stay-at-home orders, our key emotional needs associated with home - stability, belonging, comfort, creativity - are under threat, no matter where you live. Let’s explore the changing experience of home through the eyes of two of our strategists in Mumbai.
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At The Sound, we’re firm believers in placing humans at the center of our stories. One story that fascinates us most is the story of “home,” and how its ongoing evolution creates changing opportunities for brands.
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Close your eyes and imagine a group of ten teenagers… Hard to keep reading with your eyes closed huh? But in all seriousness, we suspect that heads down, phone in hand is central to the picture you painted in your mind. And while this is very often the case, you’d be surprised to know that compared to Millennials, Gen Z’s relationship with tech is evolving.
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It’s tough to justify spending time on hobbies in 2020, but turning hobbies into goals can benefit various parts of your life.
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We focus on what needs to be done, rather than what we need.
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Seven Dads. Seven Cameras. Three Cities. Dads is a touching documentary exploring contemporary fatherhood through seven men sharing their experiences, challenges and passions for their...
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Cultural Insights
September 19, 2018
Audible launched a rather lovely new campaign yesterday focusing on the relative emotional benefits of spending time with their app for digital happiness, rather than...
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At The Sound, we place individual experience at the heart of our work and expand outwards. So we put our feet on the ground on...
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An excerpt from our research into the concept of the modern Home; all about that #vanlife. Take a ride (enjoy a stay?) through Vancouver, BC...
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Cultural Insights
December 11, 2017
Poole’s Land in Tofino, B.C. has been known as many things over the last 30 years (“ecovillage” and “hippie commune” to being with), but today...
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