The Sound has spent years combing the globe for interesting movements emerging on the fringes of culture. But to start the next decade we decided to look closer at the everyday. Picture a glimpse into another family’s bedtime routine, or someone’s resolution to become more sustainable, or the modern experience of falling in love.
In 2020 we dive deep into the everyday happenings of everyday people. It’s in this exploration we hope to see more real behaviors, attitudes and expectations that can help brands be more real themselves.