The Sound has spent years combing the globe for interesting movements and real behaviors appearing on the fringes of culture, distilling it into our “Fascinatingly Familar”. But to start the next decade, we decided to look closer at the everyday. Picture a glimpse into another family’s bedtime routine, or someone’s resolution to become more sustainable, or the modern experience of falling in love.
In 2020, we dive deep into the everyday happenings of everyday people. It’s in this exploration we hope to see more real behaviors, attitudes, and expectations that can help brands be more real themselves.
