Artists Catherine King and Wayne Adams built their innovative home off the coast of Vancouver Island; their fluid-structure, ever-morphing, solar energy powered, freshwater system-ed, garden covered, dance floor having, art studio holding, floating home. They have an open-door policy so The Sound dropped by for a cup of tea, a quick chat (and a spot of research!) to find some insight into why Catherine and Wayne made the choice they did (was it market conditions?), what was their strategy when building their sustainable home, and how the development has been helped and hindered by the often brutal weather conditions of Vancouver Island.
How Alcohol Brands Can Stay Relevant
For alcohol brands, building cultural relevance starts with cultural understanding. Brands need to recognize that popularity and trends are byproducts of culture, and focus on identifying the communities and sub-cultures that matter to their target customers, recruiting differently, and building with the people who matter to their brands, instead of for them.