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Uncovering Whitespace

Helping a window treatment company with uncovering whitespaces, their dimensions, and positioning statements to guide the development of a more refined brand promise.

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Unearthing Innovation Opportunities

Unearthing innovation opportunities for an international retailer's loyalty program to drive incremental membership growth.

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Innovating for the Future

Is there enough demand to support an additional natural brand in Southern Europe? Is there enough differentiation between the new and existing natural brands within the portfolio to prevent cannibalization? Is the new brand’s positioning relevant and resonant? Identifying demand spaces and differentiation in pet food!

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Innovating for a Further out Future

A luxury apparel brand wanted to ensure they faced the next decade head-on. What should they anticipate and plan for to not only survive, but to thrive?

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Creating Breakthrough Innovation for Healthy Foods

With that, one of the pioneer brands in the kombucha space needed help seeing into the future. To grow the category, and define what the gut health space has the potential to become, it needed to first reimagine its portfolio strategy—from product centric, to needs driven—and then craft its pipeline for success.

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Innovation Workshops

At some point in every brands life… it needs an infusion of energy or ideas. Turning to a workshop setting is the perfect solution.

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Idea Screening

Being able to get a quantitative pulse check on a large set of product ideas is sometimes precisely the analysis you need.

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Brand Elasticity

We start with a brand's anchor today and then imagining its future. That can’t happen overnight so we map a plan from A to B with the imperatives you need to nail at each stage.

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Concept Development

We love writing product concepts that don't suck. No seriously. It's fun to us! We've seen a lot so we know how to spot the good from the bad.

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Pipeline Development

We don’t believe ‘if you build it they will come.’ We do believe the best innovation lives at the intersection of possibility and problems.

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