Identifying Ownable Spaces Within Entertainment
Helping a social media company revisit its creative strategy to fuel the development of an impactful campaign that would drive relevance amongst teens.
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Unlocking Innovation In Frozen Beverages
Unlocking actionable, future-oriented innovation opportunities for our client’s frozen beverage portfolio, to inspire a killer slate of exciting innovations for 2025-2030.
Optimizing a Health Insurance Partnership
Exploring what SMB Group Admins want and need in their health insurance, and how our client can bring that to the table, to inform positioning territories for a new partnership that clearly articulate the brand’s role and value in a way that will drive growth.
Ideating the Future of Dried Cranberries
Unearthing and pressure-testing actionable innovation ideas for a dried fruit brand and develop a 2025+ pipeline to drive growth and incrementality.
Hacking Boring Categories With Flavor
Testing the boundaries of flavor for Popcorn and Pretzel sub-lines to inform the flavor refresh charter for 2025+.
Unearthing Innovation Opportunities
Helping a massive international oral care brand unearth six innovation dig sites to drive product development and illuminate unmet need states.
Discover Snacking Behaviours
Exploring people’s projected, post-rationalized and actual behaviours when it comes to Better For You snacks, to identify what truly influences choice and why.
Illuminating Senior Shoppers
Identifying, sizing and prioritizing Senior shopper Cohorts so that a multinational convenience store chain can win with Seniors and grow membership.
Illuminating Opportunities within Snacking
Identifying opportunities in the snack category to help a popular food company leverage its brand portfolio to meet snacking needs.
Strategizing the Portfolio of the Future
Conducting knowledge mapping and research to identify future scenarios, disruptors, and fundamental shifts in consumer lifestyles.
Exploring Flavor Trends for the Future
Helping an American multinational food company unearth the latest research on priority food categories and trends.
Unearthing Actionable Innovation
Unearthing immediately actionable innovation opportunities and white spaces in order to develop a healthy 3-5 year pipeline to fuel growth.