Beauty & Wellness

This blog is about Gen Z and gender. But you might be asking yourself, what business does a 37-year-old cis straight woman have writing about gender. Believe me, I asked myself the same question. Well, let me tell you why.

The Jobs to Be Done of beauty and grooming. Turns out all those showers, shaves and new hairstyles really add up!

Let’s play a quick game. On average, how many times a month do you engage in a beauty or grooming-related behaviour? It’s kind of like guessing the number of M&Ms in a jar, but instead, counting how many times people shower. Or brush their teeth. Or take their vitamins. Or have a good laugh with friends. You get the picture.

A Cannes case study We couldn’t be more proud of the brand strategy work we did that lead to a transformation for the Dollar Shave...

Undeniably, and thrillingly, we have entered the Age of Asia. We are living through a time of huge expansion and growth in the global significance...

Last week I was one of the first people to experience the High End cannabis pop-up at Barney’s in Beverly Hills. For those that haven’t...

Event Summary Last Thursday, Caroline Fletcher, VP and Practice Lead for The Sound’s Beauty, Fashion & Apparel work, spent the day at the Glossy Modern...

The Sound talked to Kate Monro, author of the book ‘Losing It: How We Popped Our Cherry Over the Last 80 Years’. We explored the impact of losing one’s virginity and how that changes across generations and what this means for future generations.

You’ve probably heard us talk a lot about Gen Z, the post-millennial generation currently coming of age. We’re continually in pursuit of an understanding of...

Unable to afford the category of products at this early life stage yet being highly engaged with the category to understand its nuances – this...