Journey Mapping
Empathizing and understanding the walk from the beginning to the end of an experience helps a brand identify when and where it can resonate with people.
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Category Audit
How a category communicates is the first step to understanding how your brand should think and behave.
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Quantitative data helps identify and define frameworks ideal for grouping people, motivations and behaviors.
Read MoreLooking to the Future of Business Travel
Crowne Plaza, one of the largest hotel brands in the world, was on a mission to position themselves as the true challenger brand in the heavily-saturated, often-cookie-cutter world of business travel.
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