We encounter a lot of brands that are in the early days of turning a Brand Purpose or Vision into the real filter through which they make strategic decisions. The Sound often steps in to guide teams through a series of brand building exercises… taking the time to rigorously decide on things like voice, tone, archetype, positioning, guardrails and any other equity building elements you might need to inspire teams working on an icon or help focus teams building a new brand.
Humanizing big data
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.Read More
Elevating events around the world
The world’s leading events organizer … was holding too many events to truly understand what makes each one special and different.Read More
Finding a new setting for the gem
In today’s modern culture focused on experiences over possessions, the diamond industry was losing relevance to a younger generation — and sales — at a staggering pace.Read More