report

At The Sound, we’re firm believers in placing humans at the center of our stories. One story that fascinates us most is the story of “home,” and how its ongoing evolution creates changing opportunities for brands.

Empathy is as hot a topic as the economy these days, so we decided to reflect on how brands have been dialing it up to make deeper connection with people.

People value internal beauty above external beauty. But while our beliefs, and the marketing messages we hear from beauty brands, may be focused more and more on Inner beauty, regardless of gender and age outward appearances still fuel success. Read our new Creative Analytics report for more insights.

We've spent almost 10 years getting familiar with Generation Z and made it our mission to understand who they are, what matters to them, and why it will matter to you. Want to better understand Gen Z and its implications for brands? Check out our new report Gen Z: Refresh.