ALDO’s product development team needed to understand the lifestyle, tastes, and preferred designs across the spectrum of product archetypes for their key segment that could keep them inspired season after season.
Read MoreThis client asked us to help them explore and carve out value propositions for three new growth markets across Asia. By learning about the region’s local cultural nuances and social media landscape, we could help them cement their place in culture through future product innovations and marketing campaigns.
Read MoreA food delivery service app wanted to understand what their new offering should stand for and why consumers should believe in it. It was critical not only for the team to understand what makes this new offering different from our client’s main business, but also what value it brings to consumers.
Read MoreA popular TV network had recently completed a quantitative segmentation and needed our help further dimensionalizing its core audience to help shape its content and marketing strategies.
Read MoreA cult cosmetics brand with an eye on global expansion asked The Sound to help optimize its free-standing store experience to appeal to the needs of a coveted audience––Make-Up Junkies.
Read MoreHumanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.
Read MoreIt's said you shouldn't have a favorite child. At The Sound we believe the same to be true of generations.
Read MoreEmpathizing and understanding the walk from the beginning to the end of an experience helps a brand identify when and where it can resonate with people.
Read MoreHow a category communicates is the first step to understanding how your brand should think and behave.
Read MoreQuantitative data helps identify and define frameworks ideal for grouping people, motivations and behaviors.
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