older person posing
Beauty & Wellness

April 6, 2020

It’s What’s Inside That Counts… Or Is It?

People value internal beauty above external beauty. But while our beliefs, and the marketing messages we hear from beauty brands, may be focused more and more on Inner beauty, regardless of gender and age outward appearances still fuel success. Read our new Creative Analytics report for more insights.

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person smiling
Cultural Insights

February 12, 2020

Girl Uninterrupted

In India, 73 million women are taking a stand, choosing to be single, to craft the life they want. Payel shares with Fascinatingly Familiar why it's not an easy choice, but it's absolutely the right choice.

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Mom Crimes
Cultural Insights

November 20, 2019

Mom Crimes

We’re all about that human on human insight; that consumer behaviour research that makes one lean back and interlock the fingers across the belly, musing...

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young person with blue eyeshadow and vibrant makeup
Beauty & Wellness

August 20, 2019

The Edge of Gender

Gen Edge is arguably the first gender-fluid generation. So you might be asking yourself, what business does a 37-year-old cis straight woman have writing about...

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dad and daughter
Cultural Insights

June 10, 2019

Dads 2019

9 years ago we spoke to a group of first time fathers to learn more about contemporary fatherhood… this year we decided it was time...

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