Change the system not the woman: woman jumping in the air while holding a red umbrella against a yellow background
Cultural Insights

March 7, 2023

Change the System Not the Woman: IWD

To recognize International Women's Day... The Sound sat down with Geraldine Gallacher, CEO of the Executive Coaching Consultancy, to discuss gender, female leadership styles, the Double Bind Dilemma, and why young women early in their careers need to be building strong female support networks.

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older person posing
Beauty & Wellness

April 6, 2020

It’s What’s Inside That Counts… or Is It?

People value internal beauty above external beauty. But while our beliefs, and the marketing messages we hear from beauty brands, may be focused more and more on Inner beauty, regardless of gender and age outward appearances still fuel success. Read our new Creative Analytics report for more insights.

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person smiling
Cultural Insights

February 12, 2020

Girl Uninterrupted

In India, 73 million women are taking a stand, choosing to be single, to craft the life they want. Payel shares with Fascinatingly Familiar why it's not an easy choice, but it's absolutely the right choice.

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Mom Crimes
Cultural Insights

November 20, 2019

Mom Crimes

We’re all about that human on human insight; that consumer behaviour research that makes one lean back and interlock the fingers across the belly, musing...

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Gen Z and gender: young person with blue eyeshadow and vibrant makeup
Beauty & Wellness

August 20, 2019

Gen Z and Gender

This blog is about Gen Z and gender. But you might be asking yourself, what business does a 37-year-old cis straight woman have writing about gender. Believe me, I asked myself the same question. Well, let me tell you why.

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