During COVID-19, our desire for progress is stronger than ever, yet there’s no clear destination in sight. As the days blur together, people are engaging in new at-home entertainment behaviors to feel a sense of purpose and avoid losing this time. The Sound set off to explore these new behaviors and understand which habits will last.
Life has been hugely disrupted during COVID-19, but what has the impact been on the lives of our feline friends? We've explored 10 tensions for Cat Pet Parents (and Dogs, too) during a pandemic and the challenges and opportunities they present for brands.
Our lives have been hugely disrupted throughout COVID-19, but what impact has it had on the lives of our canine companions? We've explored 10 tensions for Dog Pet Parents (and Cats, too) during a pandemic and the challenges and opportunities they present for brands.
Our lives have been hugely disrupted over the past few months, but what impact has COVID-19 had on the lives of our pets? We've explored 10 tensions for both Cat and Dog Pet Parents during a pandemic and the challenges and opportunities the present for brands.
A case study for successful innovation. The Sound recently had the opportunity to help develop a modern innovation for a centuries old and beloved British...
Creative Development Research Doesn’t Have To Kill Creativity. Seriously. It doesn’t. It happens all the time. The agency has a few early stage campaign ideas...
The Jobs to Be Done of beauty and grooming. Turns out all those showers, shaves and new hairstyles really add up!
Let’s play a quick game. On average, how many times a month do you engage in a beauty or grooming-related behaviour? It’s kind of like guessing the number of M&Ms in a jar, but instead, counting how many times people shower. Or brush their teeth. Or take their vitamins. Or have a good laugh with friends. You get the picture.
A Cannes case study We couldn’t be more proud of the brand strategy work we did that lead to a transformation for the Dollar Shave...
