close up of young person excitedly playing video games at home
COVID-19

December 28, 2020

Sustaining the Boom in Home Entertainment

COVID-19 has led to an explosion of new behaviors in home entertainment. What will stick and become a ritual? And how can brands anticipate what's to come so they can shape a proactive plan for the future? The answer lies in understanding the motivations driving our new behaviors, and the shift in what we may value as a result.

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image of watch face
COVID-19

June 18, 2020

The Pursuit of Progress During the Big Pause

During COVID-19, our desire for progress is stronger than ever, yet there’s no clear destination in sight. As the days blur together, people are engaging in new at-home entertainment behaviors to feel a sense of purpose and avoid losing this time. The Sound set off to explore these new behaviors and understand which habits will last.

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photo of man and a woman standing close together
COVID-19

June 9, 2020

Nostalgia: Stabilizing and Coping in Pandemic Times

How can we re-establish stability in the highly uncertain times of today? Our daily lives and routine have always provided us with a sense of stability. However, being hit by a pandemic has changed life as we knew it. Disrupted lives and looming uncertainty of a “new world” have left us in a state of flux.As we cope with the situation at hand we find ourselves leaning on Nostalgia to derive the lost sense of stability that we earlier got from our daily routines and lives.

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young person using vr goggles
COVID-19

May 27, 2020

Sustaining the Boom in Home Entertainment

COVID-19 hasn’t changed our desires, but it has changed how we solve them. And today, in-home entertainment is witnessing a boom. But what happens when the cage door swings open? The Sound is diving deep to uncover what new twists on entertainment are hereto stay, and what’s just a temporary fix.

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freshly baked bread
COVID-19

May 6, 2020

Home Baking: A Category On the Rise

As pandemic preparation ramped up, bread was one of the first things to sell out. Bread machines sales are up 652%, with flour and baking mixes following not too far behind. So why are people turning to breadmaking with such fervor during a global pandemic? Are there any far-reaching implications for brands beyond the baking category?

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older person posing
Beauty & Wellness

April 6, 2020

It’s What’s Inside That Counts… Or Is It?

People value internal beauty above external beauty. But while our beliefs, and the marketing messages we hear from beauty brands, may be focused more and more on Inner beauty, regardless of gender and age outward appearances still fuel success. Read our new Creative Analytics report for more insights.

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