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May 27, 2020

Sustaining the Boom in Home Entertainment

COVID-19 hasn’t changed our desires, but it has changed how we solve them. And today, in-home entertainment is witnessing a boom. But what happens when the cage door swings open? The Sound is diving deep to uncover what new twists on entertainment are hereto stay, and what’s just a temporary fix.

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Home

May 6, 2020

Home Baking: A Category On the Rise

As pandemic preparation ramped up, bread was one of the first things to sell out. Bread machines sales are up 652%, with flour and baking mixes following not too far behind. So why are people turning to breadmaking with such fervor during a global pandemic? Are there any far-reaching implications for brands beyond the baking category?

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Beauty & Wellness

April 6, 2020

It’s What’s Inside That Counts… Or Is It?

People value internal beauty above external beauty. But while our beliefs, and the marketing messages we hear from beauty brands, may be focused more and more on Inner beauty, regardless of gender and age outward appearances still fuel success. Check out our new Creative Analytics report for more insights.

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Generation Z technology trends, generation Z characteristics, gen z social media
Gen Z

March 12, 2020

5 Surprises About Gen Z And Tech

Compared to Millennials, Gen Z’s relationship with tech is evolving. We don’t believe tech fatigue has set in but rather that there's a couple of other things at play for these mature, critical thinkers.

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