Cultural Insights

February 11, 2021

The Future Of Retail: What’s In Store For In-Store

The pandemic has been, and continues to be a challenging time for brands and businesses across all categories. Lately, we’ve been thinking about what it means for the future of retail. Does the ramped up shift from in-store to online shopping over the past ten months cue doom and gloom for brick and mortar in the future?

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Food & Beverage

January 28, 2021

Oat Milk and the Choices We Make

The recent rise and staying power of oat milk has shown how we are taking actions toward sustainability, and how these motivations, while they lead to the same place, are very different and worth investigating.

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close up of young person excitedly playing video games at home
COVID-19

December 28, 2020

Sustaining the Boom in Home Entertainment

COVID-19 has led to an explosion of new behaviors in home entertainment. What will stick and become a ritual? And how can brands anticipate what's to come so they can shape a proactive plan for the future? The answer lies in understanding the motivations driving our new behaviors, and the shift in what we may value as a result.

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COVID-19

December 2, 2020

A Dogged Attempt at Food Switching in a Pandemic

Dog parents are facing a plethora of new challenges and choices as they strive to keep their pets healthy and happy amid the ongoing crisis. We interviewed over 500 dog owners across the US, Canada and UK to explore those challenges and in particular, the shifting attitudes and behaviours towards trialling different foods and diets.

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Man holding an umbrella and his shadow.
COVID-19

September 28, 2020

The Antidote #016

The Antidote is our way of navigating the surreal and strange waters of this unsettling new reality. Born from our need to have some positive distraction, laughter and heart-soaring moments as we witness humanity at its best, our team started sharing all the different things we found that lifted our spirits, brightened our days and made lockdown a little less lonely.

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Dad holding his daughter in his shoulders
COVID-19

September 14, 2020

The Antidote #015

The Antidote is our way of navigating the surreal and strange waters of this unsettling new reality. Born from our need to have some positive distraction, laughter and heart-soaring moments as we witness humanity at its best, our team started sharing all the different things we found that lifted our spirits, brightened our days and made lockdown a little less lonely.

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Circular Lights in the sky
Industry Smarts

September 8, 2020

The Circular Economy is Driving Innovation

A $4.5 trillion innovation opportunity? (Yes, trillion with a T). New business models to create long-term customer relationships for your brand? Read our take on why you need to look at the Circular Economy to inspire your team and fill your innovation pipeline for 2021.

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young woman dancing in the street
COVID-19

August 31, 2020

The Antidote #014

The Antidote is our way of navigating the surreal and strange waters of this unsettling new reality. Born from our need to have some positive distraction, laughter and heart-soaring moments as we witness humanity at its best, our team started sharing all the different things we found that lifted our spirits, brightened our days and made lockdown a little less lonely.

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young person laughing with hair over face and hood up
Beauty & Wellness

August 26, 2020

Wellness Trends in 2020: Re-examined

2020 has grabbed the idea of wellness firmly by the shoulders, and shaken it in a violent and jarring way. We've revisited current wellness trends to examine which are holding strong in the face of quarantine and social distance, and where we've seen people pivot and forge new paths in search of that overall state of wellbeing.

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