Our Thinking

Every year I take the liberty of perusing the conference circuit and various industry publications, to get a sense of what’s on the minds and...

Undeniably, and thrillingly, we have entered the Age of Asia. We are living through a time of huge expansion and growth in the global significance...

Albert Einstein said that the definition of insanity is to do the same thing over and over again, but expect a different result… This is...

Last week I was one of the first people to experience the High End cannabis pop-up at Barney’s in Beverly Hills. For those that haven’t...

Expo West: event summary Earlier this month, Jerusha Bennett, Director of Brand Strategy and Innovation at The Sound’s Chicago office, had a blast attending the...

Event Summary Last Thursday, Caroline Fletcher, VP and Practice Lead for The Sound’s Beauty, Fashion & Apparel work, spent the day at the Glossy Modern...

The Sound interviewed people and experts from around the world to gather insight on modern day issues, fears and anxieties – what prompts or provokes...

The Sound was founded nearly 11 years ago with the mission to challenge convention, having witnessed a myriad of bland, boring and somehow simultaneously over...

Audible launched a rather lovely new campaign yesterday focusing on the relative emotional benefits of spending time with their app for digital happiness, rather than...

It wasn’t too long ago when a qualitative research report would start with a disclaimer, almost an apology. It would say something like “the following...