Our Thinking

The origin of the term “Generation X”, or “Generation-X” if you prefer a pedantic hyphen, is still a bit murky. We know that Douglas Coupland...

You’ve probably heard us talk a lot about GenerationEdge, the post-millennial generation currently coming of age. We’re continually in pursuit of an understanding of the...

Luxury has always been considered the right of the rich and beyond reach for the common man. Today, however, the story has changed – Indians...

At The Sound, we place individual experience at the heart of our work and expand outwards. So we put our feet on the ground on...

An excerpt from our research into the concept of the modern Home; all about that #vanlife. Take a ride (enjoy a stay?) through Vancouver, BC...

Poole’s Land in Tofino, B.C. has been known as many things over the last 30 years (“ecovillage” and “hippie commune” to being with), but today...

Artists Catherine King and Wayne Adams built their innovative home off the coast of Vancouver Island; their fluid-structure, ever-morphing, solar energy powered, freshwater system-ed, garden...

73 million and counting women in India are challenging the norms of marriage and opting to stay single. They are well-educated and empowered – we...

Never mind living off the grid. Meet the couple who live in a different century. The Victorians: Modern Life is Rubbish. Shunning modern day convenience...