Page 3 – The Sound
Filter by:
man holding a glasses
Empathy

April 10, 2020

Empathy: A Decade in Review

Empathy is as hot a topic as the economy these days, so we decided to reflect on how brands have been dialing it up to make deeper connection with people.

Read More
empathy brand strategy insight corvid coronavirus
COVID-19

March 19, 2020

Brands Give a Boost: Empathy Amid Coronavirus

COVID-19 is no match for the human spirit. Every day we are seeing acts of kindness, empathy and connection on an unprecedented scale. Around the world people are coming together as a community to support and lift each other up, and some smart brands are helping them do it.

Read More
person smiling
Cultural Insights

February 12, 2020

Girl Uninterrupted

In India, 73 million women are taking a stand, choosing to be single, to craft the life they want. Payel shares with Fascinatingly Familiar why it's not an easy choice, but it's absolutely the right choice.

Read More
2020 super bowl commercials that boost brand equity engagement and identity through empathy
Empathy

February 4, 2020

Empathy with a Side of Wings

We love the SuperBowl and ads almost as much as we love the snacks. So, our team spent Sunday night pounding queso and wings, while taking notes on how brands showed up with empathy this year.

Read More
fascinating familiar empathy vanity beauty makeup exploration
Beauty & Wellness

January 23, 2020

Beauty Routine

Our exploration into empathy continues with Cameca, who has found inspiration in an Instagram influencer to help bring confidence to her daily routine. “A whopping 62...

Read More
illustration of a hands and an eye
Empathy

December 18, 2019

Walk a Mile in My Shoes

Recently I’ve adopted a mentality of working with partners and clients that vibrate a little higher. I don’t know exactly when it began, but it’s created a tangible feeling: more overall happiness. 

Read More
man
Cultural Insights

December 11, 2019

Fascinatingly Familiar

The Sound has spent years combing the globe for interesting movements emerging on the fringes of culture. But to start the next decade we decided to look closer at the everyday.

Read More
dad and daughter
Cultural Insights

June 10, 2019

Dads 2019

9 years ago we spoke to a group of first time fathers to learn more about contemporary fatherhood… this year we decided it was time...

Read More