Jobs to be done of grooming: flower petals on two outstretched forearms and palms
Beauty & Wellness

July 11, 2019

Jobs to Be Done: Beauty and Grooming

The Jobs to Be Done of beauty and grooming. Turns out all those showers, shaves and new hairstyles really add up!

Let’s play a quick game. On average, how many times a month do you engage in a beauty or grooming-related behaviour? It’s kind of like guessing the number of M&Ms in a jar, but instead, counting how many times people shower. Or brush their teeth. Or take their vitamins. Or have a good laugh with friends. You get the picture.

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Freedom Cove
Cultural Insights

December 11, 2017

Freedom Cove

Artists Catherine King and Wayne Adams built their innovative home off the coast of Vancouver Island; their fluid-structure, ever-morphing, solar energy powered, freshwater system-ed, garden...

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