The sober curious movement has taken the world by storm, and is only growing in popularity within North America. We wanted to know more about the whys behind this shift … and what people are choosing to sip instead. So we spoke with 25-year-old Hope Woodard about her entrance into the world of the sober curious, and her feelings on the movement.
The pandemic has been, and continues to be a challenging time for brands and businesses across all categories. Lately, we’ve been thinking about what it means for the future of retail. Does the ramped up shift from in-store to online shopping over the past ten months cue doom and gloom for brick and mortar in the future?
The recent rise and staying power of oat milk has shown how we are taking actions toward sustainability, and how these motivations, while they lead to the same place, are very different and worth investigating.
Why do 95% of innovations fail? Of the top barriers to success, there is one that brands have control over, and that The Sound can help to overcome. Driven by human motivations and deep empathy, we approach innovation by designing with people at the forefront. Outcomes-focused. Insight-driven. Strategy-led.
What if talking about climate change didn’t have to be so hopeless and divisive? What if being part of the solution didn’t mean having to become an “eco warrior”? Turns out, more of us are better at doing things to help solve climate change than we might think—and we have the research to prove it.
For insight hunters, brand mavericks and innovation geniuses Anthology is our biweekly collection of thought-provoking, convention challenging and status-quo disrupting content curated from the world around us.
The world as we knew it may never be the same. This pandemic has turned our lives upside down making us vulnerable but also showing how connected we all are. Six months into quarantine, we reveal our own unique experiences and some intimate moments showing the highs, the lows, and everything in between.
For insight hunters, brand mavericks and innovation geniuses Anthology is our weekly collection of thought-provoking, convention challenging and status-quo disrupting content curated from the world around us.
As the cultural landscape continuously morphs, vital issues often get lost in the noise or swallowed up completely. Our natural instinct is to quiet clamor...
Black Lives Matter and the ongoing fight for racial justice and equity dominates headlines. But, there’s a need for critical engagement as we understand its impact. In the inaugural piece from SOS | Sound of Society: Black Lives Matter, we tackle the complicated idea of compliance as it relates to law enforcement interactions with people of color.
