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Cultural Insights

December 28, 2020

Sustaining the Boom in Home Entertainment

COVID-19 has led to an explosion of new behaviors in home entertainment. What will stick and become a ritual? And how can brands anticipate what's to come so they can shape a proactive plan for the future? The answer lies in understanding the motivations driving our new behaviors, and the shift in what we may value as a result.

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Cultural Insights

September 29, 2020

Releasing the Pressure: Responsibility & COVID-19

The pressure to be responsible has only intensified during COVID-19 as people have taken on additional roles, such as parent and educator, and dealt with new situations, such as work from home. We set off to explore how our relationship with responsibility is changing and what happens when the pressure gets to be too much.

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Circular Lights in the sky
Cultural Insights

September 8, 2020

The Circular Economy is Driving Innovation

A $4.5 trillion innovation opportunity? (Yes, trillion with a T). New business models to create long-term customer relationships for your brand? Read our take on why you need to look at the Circular Economy to inspire your team and fill your innovation pipeline for 2021.

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Beauty & Wellness

August 26, 2020

Wellness Trends in 2020: Re-examined

2020 has grabbed the idea of wellness firmly by the shoulders, and shaken it in a violent and jarring way. We've revisited current wellness trends to examine which are holding strong in the face of quarantine and social distance, and where we've seen people pivot and forge new paths in search of that overall state of wellbeing.

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Home

August 24, 2020

Reclaiming Relaxation During the Great Pause

As COVID-19 has forced us to slow down, we've begun to see a transformation in how and why we relax. We see people around the world taking a more holistic and proactive approach to relaxation, and a movement towards putting in the time and effort to truly "reset" ourselves. But what does this all mean as we look to the future and a world that's beginning to open up again?

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Woman travelling in the time of COVID-19
Cultural Insights

July 27, 2020

Travel Motivations in the Turbulent Time of COVID-19

A booming travel industry came to a screeching halt with the news of a pandemic. However, some people are beginning to feel hopeful and are starting to think about travel again. Even though they are aware of the risks of travelling in the time of COVID-19, why are people travelling again and what are some of the needs that travel is fulfilling in these highly unprecedented times?

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Lifestyle

July 23, 2020

Sex in the Time of COVID-19

The headlines tell us about how COVID-19 has impacted businesses and the boardroom...but what about the bedroom? What's the number one biggest sexual behavior change expected post-COVID? Our quantitative exploration (inclusive of a proprietary survey) has illuminated an eye-opening new reality that is equal parts startling and hopeful. Download the report inside!

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Cultural Insights

June 18, 2020

The Pursuit of Progress During the Big Pause

During COVID-19, our desire for progress is stronger than ever, yet there’s no clear destination in sight. As the days blur together, people are engaging in new at-home entertainment behaviors to feel a sense of purpose and avoid losing this time. The Sound set off to explore these new behaviors and understand which habits will last.

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