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Woman travelling in the time of COVID-19
Cultural Insights

July 27, 2020

Travel Motivations in the Turbulent Time of COVID-19

A booming travel industry came to a screeching halt with the news of a pandemic. However, some people are beginning to feel hopeful and are starting to think about travel again. Even though they are aware of the risks of travelling in the time of Covid-19, why are people travelling again and what are some of the needs that travel is fulfilling in these highly unprecedented times?

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blurred nude person posing in front of window
Lifestyle

July 23, 2020

Sex in the Time of Covid-19

The headlines tell us about how Covid-19 has impacted businesses and the boardroom...but what about the bedroom? What's the number one biggest sexual behavior change expected post-COVID? Our quantitative exploration (inclusive of a proprietary survey) has illuminated an eye-opening new reality that is equal parts startling and hopeful. Download the report inside!

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image of watch face
Cultural Insights

June 18, 2020

The Pursuit of Progress During the Big Pause

During Covid-19, our desire for progress is stronger than ever, yet there’s no clear destination in sight. As the days blur together, people are engaging in new at-home entertainment behaviors to feel a sense of purpose and avoid losing this time. The Sound set off to explore these new behaviors and understand which habits will last.

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young person using vr goggles
Home

May 27, 2020

Sustaining the Boom in Home Entertainment

COVID-19 hasn’t changed our desires, but it has changed how we solve them. And today, in-home entertainment is witnessing a boom. But what happens when the cage door swings open? The Sound is diving deep to uncover what new twists on entertainment are hereto stay, and what’s just a temporary fix.

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two people close together looking into each others eyes
Cultural Insights

May 13, 2020

Love in the Time of COVID-19

It's not news that dating is complicated in India. Who, what, where, when, why, and how aren't only down to personal choices, but social and cultural circumstances as well. Since the lockdown started, online dating has seen a sudden surge among both men and women. But why?

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freshly baked bread
Home

May 6, 2020

Home Baking: A Category On the Rise

As pandemic preparation ramped up, bread was one of the first things to sell out. Bread machines sales are up 652%, with flour and baking mixes following not too far behind. So why are people turning to breadmaking with such fervor during a global pandemic? Are there any far-reaching implications for brands beyond the baking category?

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person staring out window
Cultural Insights

May 5, 2020

Home in Flux: Mumbai Edition

India’s lockdown has changed everything, including Home. With social distancing and stay-at-home orders, our key emotional needs associated with home - stability, belonging, comfort, creativity - are under threat, no matter where you live. Let’s explore the changing experience of home through the eyes of two of our strategists in Mumbai.

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person staring out window at sunset
Home

April 23, 2020

Home

At The Sound, we’re firm believers in placing humans at the center of our stories. One story that fascinates us most is the story of “home,” and how its ongoing evolution creates changing opportunities for brands.

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