storytelling

Deeply understanding the people who use your products or services through market research, can make the difference between winning or losing in the market.

To celebrate Hispanic Heritage Month, The Sound interviewed Iraís Elizarraraz, CEO and Founder of Sin Título, a first generation Mexican-American apparel brand

By understanding the many ways people satisfy a single motivation, we equip our clients with insight and inspiration that make brands more relevant to those moments, so they can connect and triumph over the competition—whoever, whatever, and wherever they are.

Insight seekers, if a consumer insight is shared with a client and it doesn't have an impact, is it truly an insight? We'd say no. As insights professionals, we can say the most beautiful, articulate, clever, and crafty things in a debrief. But if what we produce doesn’t impact our client... then what’s the point?

We know building a brand that people will actually care about is a journey. It takes blood, sweat, tears… and a hell of a lot...

Check out our latest piece, “Exploring Connection in the age of COVID,” a conversation with Katie Survance of Constellation Brands International. First presented at the MRS Digital Ethnography Summit 2021.

Covid-19 has shone a light on the massive economic inequalities that exist more than any other recent global development. It’s an issue that affects all of us, and one that we need to address systematically in order to see meaningful change.

What if talking about climate change didn’t have to be so hopeless and divisive? What if being part of the solution didn’t mean having to become an “eco warrior”? Turns out, more of us are better at doing things to help solve climate change than we might think—and we have the research to prove it.

Good documentaries push boundaries, borders, topics, and time. We’ve followed up with fathers spanning a decade. We’ve gone “back in time” to speak with a...

Scratch your curiosity itch with one of our eye-opening and thought-provoking documentaries as we explore cultures, expose issues and tell stories that need to be...