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COVID-19

May 5, 2021

Studying Connection in the Age of COVID

In case you missed it, Check out our latest piece, “Exploring Connection in the age of COVID,” a conversation with Katie Survance of Constellation Brands International. first presented at the MRS Digital Ethnography Summit 2021.

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Empathy

November 9, 2020

Planet Will Be Fine. Climate Change is a Threat to Us

What if talking about climate change didn’t have to be so hopeless and divisive? What if being part of the solution didn’t mean having to become an “eco warrior”? Turns out, more of us are better at doing things to help solve climate change than we might think—and we have the research to prove it.

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Mom Crimes
Cultural Insights

November 20, 2019

Mom Crimes

We’re all about that human on human insight; that consumer behaviour research that makes one lean back and interlock the fingers across the belly, musing...

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Empathy

August 29, 2018

The Art of Storytelling

At The Sound we are obsessed with telling people’s stories and following narrative arcs through our written work and films. We keep bragging about how...

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