Ideation Sprints
We understand the realities of the business world and know that time isn't always on our side. So when you need speed... we sprint.
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White Space Illumination
Sometimes a brand wants a line of sight into the much farther out future. We use qualitative exploration and quantitative validation to add rigor.
Read MoreTrend Trekking
Insights and ideas are rarely revealed from behind a desk, so we hit the road when we want to glimpse the future.
Read MoreGenerational Research
It's said you shouldn't have a favorite child. At The Sound we believe the same to be true of generations.
Read MoreJourney Mapping
Empathizing and understanding the walk from the beginning to the end of an experience helps a brand identify when and where it can resonate with people.
Read MoreCategory Audit
How a category communicates is the first step to understanding how your brand should think and behave.
Read MoreSegment Discovery
Quantitative data helps identify and define frameworks ideal for grouping people, motivations and behaviors.
Read MoreBuilding A Nimble Innovation Pipeline
Having such a nimble, iterative approach to innovation leads to ideas that can quickly proceed to creative and product development briefing.
Read MoreEmbracing the Unexpected
A sausage company with flavor was born out of a desire to do things differently — using creativity and imagination to come up with unexpected combinations.
Read MoreRefreshing A Brand
After a decade of chasing every beverage trend that came around, a stalwart elixir brand of the 90s found itself on tough times — completely unsure of what it stood for (with the lagging sales to match) and without any sort of clear path forward for the future.
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